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Worries About Brand Identity Consistency Across Platforms
As I develop my fashion brand, maintaining a consistent brand identity across different online platforms is a major concern. How do you ensure your brand stays consistent and resonant, especially when outsourcing elements like photography or design?
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When outsourcing, I keep a detailed brand guideline document that covers tone of voice, color palette, logo usage, and visual style. I share this with every freelancer or agency to ensure they clearly understand the brand personality.
Also, I review drafts closely and give feedback early, so misalignments are caught quickly and Monkey Mart. Do you already have a style guide in place, or would that be your first step?