Jobs in Digital Marketing

As important as offline marketing still is in today’s market, the evolution and growth of

With the continuous rise in social media and mobile use we can not only reach new and unexplored markets but we can also analyse and track the success of digital marketing campaigns within hours. Because of this, businesses are beginning to invest more in their online marketing budget which means a potential growth of digital marketing jobs as represented by the Google trends graph below.

Here is an outline of the top skills and channels in Digital Marketing that businesses are investing in.

SEO and SEM

Content Marketing

This is the strategic marketing approach that focuses on acquiring and retaining customers by creating consistent and valuable

Content doesn’t have to be written either, it can be visual through imagery and video with 71% of consumers saying that videos leave a positive impression on a company. Many companies have implemented content marketing strategy plans as the use of content not only informs but it can spread via social networks and give added exposure to the company.

Social Media Marketing

With over 2 billion active users spread across Facebook and Twitter it’s no surprise how many companies are implementing new and intuitive

Facebook and Twitter is also a increasingly popular way to provide customer service by addressing customers issues and questions that are posted online. Depending on the size of the company,

Email Marketing

With email marketing software like Mailchimp, you can easily track events such as people who have opened emails, the links that were clicked and if anyone unsubscribed. You can use this to improve effectiveness and help manage your email marketing strategy. Some email tools can also provide A/B testing to split emails into different groups to see how they respond to alternative versions of the same email content.

Mobile Marketing

Smart phones are becoming the norm these days with nearly 40 million smart phone users in the UK in 2015 alone. This is the ultimate digital channel considering you can check social media platforms, your emails and any website too, with many sites now being mobile responsive due to the increase in mobile traffic.

However, you don’t need always need a smart phone as text messaging is still another valuable marketing channel for quick, simple but effective marketing. SMS almost offers immediate engagement with 97% of text messages read within 15 minutes delivery according to SmartInsights. SMS can also support other digital channels such as social media and email by reminding customers to read emails or to like their page on Facebook. Again, like email it could cause customers to opt out but there is the chance they will engage with the message.  Behaviours like this can be analysed and monitored so businesses can build a better understanding of their mobile database and track meaningful ROI.

Salary Benchmarking of Digital Marketing Jobs

Using information collected from Technojobs data, we’ve put together a salary breakdown of jobs in Digital Marketing.

Salaries can also depend on experience and location.