Hi. I thought I'd take this opportunity to introduce myself and ask a niggling question!
I'm planning on breaking into the world of freelance and am at the daunting "naming stage". :ohwell
Although I will be registering as a Sole Trader I plan to use a representative name for website, branding etc.
In your experience do you feel that self titled businesses give an unprofessional or personal touch? Is it really necessary to include "design" or "creative" in the title or are people open to more intelligent ideas. I've been playing around with either using my surname and "designs" or something off the whim which shows a more creative streak...but perhaps less professional sounding and less obvious as to what the business offers?!!
I'm truly intrigued by your opinions on what you believe works in the design industry or simply your personal preferences. I will be initially marketing towards small, local businesses / organisations.
