I'm setting up a freelance venture specialising in simplifiying information (so mainly Plain English/accessible copywriting, with a bit of training/consultancy thrown in)
My options are to trade under my own name (which is pretty memorable!) or a business name.
My first thoughts, and personal preference, were that it would be better to give the impression of having a business, even if you were just one person operating it.
However, some people have presented the argument that trading under my own name would be more personal, and that my name is memorable, which would help.
Would knowing that you were dealing with a single freelancer trading under their own name put people off, do you think- especially big businesses? For example, would it inspire more confidence to think they were dealing with a business instead of a random, or is it more the quality of work etc that matters?
Any thoughts or ideas very welcome.
Thank you v much
