Compared to SEM, SEO is the better option because it provides higher quality leads at a lower cost. PPC is perfect for businesses that need results quickly, while organic SEO is better for long-term growth. When I talked to an SEO consulting service provider PPC helps you to target unique keywords for your target audience, so it is more easily personalised. You can also tailor your advertising to appear based on the time of day, day of the week, geography, language, computer, and previous visitor audiences.