Thanks for the thoughts on this one. I think that you are right about e-mail, we all get so many e-mails now that there is the option that your marketing can be perceived as spam (even for existing customers). You are right also in that there will always be people and customers who prefer to hold the information in their hand.
This is probably going to be a controversial one, but does anyone actually care? Obviously we know that we all should care, but do you? We wrote an article about reducing the environmental impact of direct mail and it had a really fantastic response. But, have people actually starting implementing strategies to reduce the environmental impact of their businesses actions? Or do we all just talk about doing it?
