A little help?

there are two schools of thought on this.

1. decide how much an hour of your time is worth (lets put a stick in the sand and say £20 an hour), then estimate how long it will take you to produce the logo, and multiply the two. So, let’s say three hours, at 20 quid an hour = 60 quid.

2. whatever you think you can get away with charging.

Now number 2 at first, looks like I’m being facetious, but think about it.

Let’s forget your current ability and experience just for the moment.

If ‘Boots’ approached you for a logo for a new hair tonic they’re launching, would you charge them 60 quid? Probably not. Boots are a large firm, they’re going to sell millions of bottles of hair tonic with that logo on it. They’re going to make a lot of money using that logo. Plus, they expect a certain level of cost for certain things? If you under-quote, it sets off alarm bells that you may not have the experience or ability that they thought you had. There’s a certain logic in Stella Artois strapline ‘reassuringly expensive’.

Now, again, lets say you’re approached by a different company. Let’s say ‘Bob the builder’ from down the road? You say 5 grand to him for a logo and he’ll tell you to b*llox.

So you weigh it up?