Whatabout setting up a website with galleries on it, then only use low resolution images that are clearly watermarked copyright.
Send out letters and bizzy cards and an email to all newspapers and magazinnes before the events with, then as soon as the event is photographed get the images on (sameday if possible) and again email the magazines and newspaper companies with a link to your site.

Have a reference for each image and make it easy for them to request copies of images - email and telephone numbers on every image.

freelance writer

Hi there runner,
I currently work for a publishing company as their graphic designer, (going freelance soon - so hence why Iam on here). Our assistant editor also does freelance writing.
If you are still looking for someone for this let me know and I will pass on the details to her.