Find your next tech and IT Job or contract Community Manager / Social Media Manager

The community manager or social media manager is an expert in managing web communities who mainly works for an agency. They can also work for an advertiser, a company, a website, and their role is to unite and facilitate digital dialogues between internet users on behalf of a brand or organization (often a celebrity). They do this mainly through social media (YouTube, Facebook, Twitter, etc.) and professional networks (Viadeo, LinkedIn, ...). In a way, they are the "version 2.0" of the webmaster! The community manager delivers the company's IT message to the outside world and provides community feedback as a defender of the "brand" to internet users. This communication with internet users is essential because it allows, on one hand, to share the company's advice and catalog, and on the other hand, to transmit comments and criticisms to the relevant company departments. All this in the hope of building user loyalty and attracting new 'regulars'. As a social media professional, the social media manager's duties include, among others, initiating conversations and intervening directly, creating polls on Facebook, creating content (blogs, product sheets), offering contests and promotions, etc.

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Frequently asked questions about working as a Community Manager / Social Media Manager

What is the role of a Community Manager / Social Media Manager

The Community Manager remains the representative of their employer on the Web. Moreover, they manage and unite an online community around a service or brand.

How much does a Community Manager / Social Media Manager charge

A Community Manager's salary remains highly variable depending on the tasks they must accomplish. However, a broad range can be established between £19,000 and £40,000 gross per year. Not surprisingly, the more experience and qualifications the Community Manager has, the higher their compensation will be. The daily rate of a Community Manager is £450.

What is the definition of a Community Manager / Social Media Manager

The role of Community Manager remains relatively recent, as it remains directly dependent on the advent of social networks and more generally the Internet. The profession first became popular thanks to the development of Instagram, Twitter and Facebook networks. It is a particularly important digital communication position that is part of a Web marketing strategy. Moreover, its functions remain particularly varied depending on social integration, company size and obviously its sector of activity. A Community Manager working in a small company to sell products locally will not have the same daily task compared to a major brand in the luxury sector. Furthermore, it is possible to practice this profession in a digital communication agency or directly as a freelancer. If the profession's success is evident, it's because the Community Manager allows both acquiring new customers, but also retaining them and increasing the company's reputation. It is a versatile profession requiring excellent communication skills.

What type of mission can a Community Manager / Social Media Manager handle

• The role of the Community Manager is based on managing and moderating social networks. Indeed, the job relies on creating a close relationship between potential customers and the company. • The job requires constant competitive monitoring and social media analysis to track various discussions around a brand. • Moreover, the Community Manager is able to support the technical development of various platforms that may be specific to the company. • It's a job requiring the management of editorial content in the form of videos, infographics, contests, visuals, or articles. • The Community Manager is also capable of managing advertising campaigns such as Facebook Ads. • Although it's not their primary mission, the Community Manager must also intervene in natural SEO optimization and measure return on investment. • When the Community Manager operates at the highest level, they are also in charge of various Web projects and the overall social media strategy.

What are the main skills of a Community Manager / Social Media Manager

• The Community Manager is able to create interactive engagement on social networks. • Moreover, they have perfect command of different communication media according to the needs of their company or clients. • Having good people skills and showing curiosity is essential. • It's impossible to work as a Community Manager without demonstrating team spirit. • It is also required to have excellent technical knowledge and maintain constant vigilance to take into account the latest trends. • Not surprisingly, the job requires excellent oral and written expression. But one must also be proactive in proposing ideas to be inventive in content production. • Knowledge of graphics and design is also appreciated, as well as a certain sense of synthesis and analysis. • Good knowledge of Web marketing tools is also required, particularly in email marketing solutions.

What is the ideal profile for a Community Manager / Social Media Manager

The typical profile of a Community Manager relies mainly on their curiosity and mastery of social media. On a daily basis, the Community Manager uses monitoring tools among the most popular social networks. But that's not all, marketing techniques must be perfectly mastered in order to use the full potential during their actions. A good sense of anticipation is also valuable, as is the ability to work under pressure and work outside conventional hours. Indeed, some social media activities need to be implemented during weekends or in the evening.