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In IT services companies (SSII), or even Web agencies, there are professionals whose role is to ensure the implementation of e-commerce projects for B to B clients (that is, from business to business), or B to C clients (from business to consumer). They are called e-business consultants. They are experts responsible for understanding the marketing, commercial, and financial challenges of the company. They have a strong business culture, as well as a global vision. This allows them to easily adapt their strategies. The e-business consultant takes time to identify all the organization's needs. They then develop organizational and technical solutions designed to energize business policy. They also participate in the design of internet or e-business solutions, such as the creation of showcase websites, ASPs, online ordering, etc. In fact, the main objective of the e-business consultant is to develop and support their clients' online sales activities.

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Frequently asked questions about working as a E-Business Consultant

What is the role of a E-Business Consultant

The E-business Consultant's mission is based on defining a commercial strategy for a B2B or B2C client

How much does a E-Business Consultant charge

An E-business Consultant can expect a salary between £35,000 and £50,000 per year, whether as an employee or as a freelancer. Not surprisingly, a junior consultant will have a salary closer to 30 to £35,000 gross annually compared to £50,000 pounds for a senior profile. The daily rate for an E-commerce consultant is £500.

What is the definition of a E-Business Consultant

The E-business Consultant has an excellent commercial background and a global vision. As such, they quickly grasp the financial, marketing, and commercial challenges of the business. Their main objective focuses on supporting and developing online sales activity. However, to carry out their missions successfully, they use different levers that they master perfectly as a specialist in their field. Before taking action, identifying client needs is absolutely essential to then move towards the most efficient strategy to acquire new internet users and, most importantly, retain them. The E-business Consultant offers both organizational and technical solutions based on specifications that they will have taken the time to draft. Regarding the various actions to be implemented, the E-business Consultant directly ensures their monitoring by optimizing each marketing action. All constraints concerning the business sector will be directly addressed thanks to their excellent sector knowledge. However, strategies must be both technically feasible while remaining economically realistic. In parallel, this IT profession requires constant monitoring to better prepare sector studies and benchmarks.

What type of mission can a E-Business Consultant handle

• Lead functional developments and analyze the performance of digital media with the aim of optimizing them. • Implementation of new tools and management of Web merchandising. • Continuously audit and analyze commercial performance and use different acquisition levers to optimize customer loyalty. • Support teams in implementing online commercial strategies. • Work with commercial, marketing, or technical management to be a source of proposals. • Implement Web marketing campaigns to achieve client-defined objectives in terms of recruitment, profitability, and loyalty. • Produce comprehensive commercial reports on online business activities. • Define and present dashboards and support teams by implementing commercial plans. • Carry out management missions, be a driving force for proposals, and ensure company support. • Define actions to be implemented and then break down financial, commercial, and marketing objectives into a functional roadmap.

What are the main skills of a E-Business Consultant

• Having strong interpersonal skills is absolutely essential to convince clients and other stakeholders in the commercial strategy. • Have advanced skills in marketing and sales, particularly in various online strategies. • Excellent oral and written communication. • Analytical and synthesis abilities are also crucial to get straight to the point. • Monitor the latest developments and trends in online sales to quickly leverage new acquisition channels.

What is the ideal profile for a E-Business Consultant

• Preferably, the E-business Consultant is equally comfortable working independently and participating in collaborative work. Indeed, it is impossible to practice this profession without considering moments of autonomy and exchanges with the concerned teams. • A mind for synthesis and analysis is absolutely essential to quickly grasp the right information. • Don't hesitate to be proactive while taking into account the client's needs. • Demonstrate excellent listening skills and convincing interpersonal abilities to motivate others to follow you. • A good knowledge of the Web and its various challenges.