Mission freelance Salesforce Marketing Cloud Product Owner

Mission / Freelance / Paris / Salesforce Marketing Cloud / Product Owner / SFMC / Anglais

Lawrence Harvey recherche pour le compte de son client un Product Owner Salesforce Marketing Cloud pour une mission de longue durée pour un client à Paris.

Freelance - Pas de sous-traitance, merci.
Démarrage ASAP
Paris - hybride


Contexte :

The Customer Activation Product Owner is part of the Group Product team to deliver the assets for our 15 countries.

As a Customer Activation Product Owner, he/she will be in charge of the Customer Activation Roadmap in order to develop and implement customer activation strategies.

He/she will focus on delivering ROI driven activation use cases, using marketing automation tools.

He / she will also be in charge of the Salesforce Marketing Cloud roadmap.



Missions :

He/She organizes and prioritizes the Customer activation roadmap according to strategic business priorities by :
? Defining and updating his/her roadmap in perfect alignment with business priorities with relevant stakeholders

? Establish and manage subject prioritization through business workshops, refinement sessions, or any other operational committee

? Informing about roadmap evolutions, in case of changes

? Aligning roadmap of his domain with other POs, in order to manage potential dependencies

He/She will manage the consolidated backlog of the Customer activation team (bugs and enhancements), including the activity of the Salesforce marketing cloud solution as well as for all the transactional e-mails sent via the digital platform.
He/ she will ensure a delivery on time, on budget and with the right quality (including figures consistency checks)
He she is able to drive solution implementation to create more value (personalization, Notify …)
He/She provides both technical and functional guidance to the team.
He/She has to analyze and understand user needs related to customer stimulation, loyalty programs benefits
He/She designs robust customer journeys, including fully digitalized journeys with loyalty program benefits respecting the legal constraints of each country
Challenge and collaborate with the technical team on architecture, design, and development choices.
Collaborate closely with the Digital Factory teams, Data team, Data Science, and Business Intelligence teams.
Communicate on a regular basis with Regional Marketing directors about evolutions of the solution



Required :

5 -10 years experience as a Product Owner, ideally with a background in customer activation or digital marketing.
Deep understanding of Agile methodologies, with a proven ability to craft clear user stories and acceptance criteria.
Strong stakeholder management and communication skills, essential for effectively prioritizing tasks and setting clear deadlines.
Proficiency in marketing automation tools and CRM systems such as Salesforce Marketing Cloud; additional technical skills in marketing technologies are highly valued.
Fluent in English


Si cette opportunité vous intéresse, merci de postuler sur l'annonce ou de m'envoyer votre CV à l'adresse suivante : -email masqué- (Christopher Delannoy) et je vous recontacterai pour vous donner plus de détails sur la mission.

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Lawrence Harvey is acting as an Employment Business in regards to this position. Visit our website and follow us on Twitter for all live vacancies (lawharveyjobs)