I am just seeking a bit of advice on website layout. I have a website which mainly focuses on a letter writing service, but I want to place a bit more emphasis on other services such as the writing of web copy and articles. I am currently looking at making some changes to my site and I have 2 questions to ask in order to ascertain what style is most likely to hold a reader's attention.
Firstly, should I go for a bullet point style? This would keep it short and to the point. Someone suggested I should go down this route, but my concern would be that prospective customers would not get to see my style of writing and therefore decide it not worth giving it a try.
Secondly, should I go for a reasonably detailed written description of what the site is about and how it can help potential customers? I have felt until now that people would surely want to get some idea as to my writing ability.
Many thanks for your reply. I don't know if you have had a look at the website, but its aim is to provide an on-line letter writing service for people out there on a wide range of matters: appeals against school decisions, parking fines, complaints about service or products, product and service promotion, letters to the media etc. It is based on the assumption that a lot of people, however successful in their own lives, find such a task very difficult. There is precedent for this on the Internet in the sense that there is a man who has appeared on TV providing a letter writing service on just one of the above issues.
Having said that, I am also offering on the site to do web writing and articles (I have had some journalistic training). I would do whatever research is needed to write a piece. I'm not graphically minded, so designing a website or page would not be my niche. However, aware that many people designing a website may struggle with putting together lots of words describing what they do, that is where I could help.
My website is shown on my topletters profile. Do have a look.
I have recently set up an on-line writing business, which I am looking to make my primary source of income. It largely focuses on letter writing, but I intend that web writing and articles form part of the overall range of services. I have, for example, produced pieces for several newsletters over the years. I am prepared to tackle anything.
For those of you who have been doing this sort of thing for a long time, I will always listen to any sound advice you wish to give.
