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Website Construction
topletters
Messages count : 3
Likes count : 0
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9 October 2007
Hello
I am just seeking a bit of advice on website layout. I have a website which mainly focuses on a letter writing service, but I want to place a bit more emphasis on other services such as the writing of web copy and articles. I am currently looking at making some changes to my site and I have 2 questions to ask in order to ascertain what style is most likely to hold a reader's attention.
Firstly, should I go for a bullet point style? This would keep it short and to the point. Someone suggested I should go down this route, but my concern would be that prospective customers would not get to see my style of writing and therefore decide it not worth giving it a try.
Secondly, should I go for a reasonably detailed written description of what the site is about and how it can help potential customers? I have felt until now that people would surely want to get some idea as to my writing ability.
I welcome and will take on board any suggestions.
Regards
topletters
I am just seeking a bit of advice on website layout. I have a website which mainly focuses on a letter writing service, but I want to place a bit more emphasis on other services such as the writing of web copy and articles. I am currently looking at making some changes to my site and I have 2 questions to ask in order to ascertain what style is most likely to hold a reader's attention.
Firstly, should I go for a bullet point style? This would keep it short and to the point. Someone suggested I should go down this route, but my concern would be that prospective customers would not get to see my style of writing and therefore decide it not worth giving it a try.
Secondly, should I go for a reasonably detailed written description of what the site is about and how it can help potential customers? I have felt until now that people would surely want to get some idea as to my writing ability.
I welcome and will take on board any suggestions.
Regards
topletters
- Contact in PM
elastic
Messages count : 15Likes count : 0Registration : 28 February 2007if you're selling website copy writing services, craft your copy to reflect that.
Pretend you're the client. what would you do for them (you)?
I'd show as much of your product - i.e. your writing style - as you can.
Make sure you've got some case studies of work in there, again to showcase your skills. - Contact in PM
semidelacon
Messages count : 4Likes count : 0Registration : 6 June 2007Maybe you could show your writing style by showing actual photos of your work?[FONT="Trebuchet MS"][/FONT] - Contact in PM
Miss Bee
Messages count : 14Likes count : 0Registration : 6 December 2007Hi topletters,
A website can only demonstrate good copywriting skills for that medium.
Copy originally produced for print does not transfer well to websites. It is structured differently, with longer, more complex sentences. Web copy should be more succinct, with shorter sentences and simple layout. This is for good reason - web pages are simply not read in the same way as printed documents.
The advice you were given to bullet point your website content was a good one. It allows readers to scan the copy and pull out the information of interest to them. There are lots of articles about usability available on the web to explain the paths taken by visitors' eyes when they first visit a site.
I would suggest that you make the samples of your printed work available as PDFs in a portfolio section. This will then encourage readers to print articles off and read them in the format for which they were originally intended.
Researching fellow freelancers' websites who provide similar services to yourself may help you to work out what works and looks best.
Hope this helps!
Miss BeeConcise Content -