Find your next tech and IT Job or contract Online Marketing Director / Chief Marketing Officer (CMO) in Aldermaston
The role of a Digital Marketing Manager/Director (CMO) is to define a brand's digital strategy. This involves implementing a multichannel strategy since digital is also connected to physical aspects, particularly for eCommerce sites. The Digital Marketing Manager/Director (CMO) works directly with company management. They also have a team to help them with their various missions. The available online IT tools are online and mobile: display, search engine optimization (SEO), e-CRM, tracking, social networks, e-mailing. All tools available to this digital marketer are to be used. In fact, the objective of the Digital Marketing Manager/Director (CMO) is to acquire maximum visitors through these different channels, then retain them and generate optimal ROI (return on investment). The Digital Marketing Manager/Director (CMO) must maintain constant monitoring of the latest technological news to always ensure standing out from the competition. Their role is also to optimize the brand's digital platforms for which they work, whether on mobile, web, or tablet platforms. From branding to SEO, paid advertising, and publicity, the Digital Marketing Manager/Director (CMO) works on all fronts. The difference from a traditional Marketing Manager is that the latter develops promotional campaigns for different channels, but the Digital Marketing Manager/Director (CMO) focuses exclusively on the digital aspect. Sometimes they are responsible for both. The website is also a major objective for the marketing manager as it directly represents the brand online. Thus, concepts of SEO, keywords, traffic, keyword purchasing, and advertising banners are very familiar to the Digital Marketing Manager/Director (CMO). The marketing manager can work full-time in a company or as a freelancer. Since they manage a team, Digital Marketing Managers/Directors generally prefer to work full-time to better support the teams present on-site.
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