Find your next tech and IT Job or contract Online Marketing Director / Chief Marketing Officer (CMO) in City of Edinburgh

The role of a Digital Marketing Manager/Director (CMO) is to define a brand's digital strategy. This involves implementing a multichannel strategy since digital is also connected to physical aspects, particularly for eCommerce sites. The Digital Marketing Manager/Director (CMO) works directly with company management. They also have a team to help them with their various missions. The available online IT tools are online and mobile: display, search engine optimization (SEO), e-CRM, tracking, social networks, e-mailing. All tools available to this digital marketer are to be used. In fact, the objective of the Digital Marketing Manager/Director (CMO) is to acquire maximum visitors through these different channels, then retain them and generate optimal ROI (return on investment). The Digital Marketing Manager/Director (CMO) must maintain constant monitoring of the latest technological news to always ensure standing out from the competition. Their role is also to optimize the brand's digital platforms for which they work, whether on mobile, web, or tablet platforms. From branding to SEO, paid advertising, and publicity, the Digital Marketing Manager/Director (CMO) works on all fronts. The difference from a traditional Marketing Manager is that the latter develops promotional campaigns for different channels, but the Digital Marketing Manager/Director (CMO) focuses exclusively on the digital aspect. Sometimes they are responsible for both. The website is also a major objective for the marketing manager as it directly represents the brand online. Thus, concepts of SEO, keywords, traffic, keyword purchasing, and advertising banners are very familiar to the Digital Marketing Manager/Director (CMO). The marketing manager can work full-time in a company or as a freelancer. Since they manage a team, Digital Marketing Managers/Directors generally prefer to work full-time to better support the teams present on-site.

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Frequently asked questions about working as a Online Marketing Director / Chief Marketing Officer (CMO)

What is the role of a Online Marketing Director / Chief Marketing Officer (CMO)

The role of online marketing director is a strong asset in developing an offering or a company.

How much does a Online Marketing Director / Chief Marketing Officer (CMO) charge

The salary range of an online marketing director primarily depends on the size of the company. Based on the fact that a junior CMO already has a minimum of five years of marketing experience, their salary is around £80,000 per year. An experienced online marketing director reaches an average compensation of £120,000 each year and in some cases the compensation exceeds £150,000 per year. The average daily rate for a CMO is £800.

What is the definition of a Online Marketing Director / Chief Marketing Officer (CMO)

The online marketing director, also known as chief marketing officer, holds an important position within a company and sometimes even on the executive committee. He is both a manager and strategist who must develop different marketing plans according to objectives. His work is based on market analysis, but also target determination, choice of advertising angles and implementation of an action plan. His dedication is complete in designing specific operations aimed at developing the services or sale of goods of the company where he works. He is also responsible for positioning various commercial offers operating in different areas of marketing, whether operationally or in the overall strategy for product and brand.

What type of mission can a Online Marketing Director / Chief Marketing Officer (CMO) handle

• Regarding marketing strategy, the online marketing director identifies market opportunities and carefully studies the competition. They anticipate the needs of the company or its customers based on preliminary studies. • Furthermore, the online marketing director develops a marketing plan to define the development areas for services or products. This is based on the 4P principle: products, characteristics, range selection, quality features - price, determination of current price and possible discounts - distribution, sales forces, channel selection and delivery - promotion, definition of actions to be taken and public relations management. However, this 4P concept also incorporates online relationship marketing and social media. • The online marketing director position has a particularly important commercial dimension, with in some cases an international context requiring excellent knowledge of global markets.

What are the main skills of a Online Marketing Director / Chief Marketing Officer (CMO)

• The online marketing director has a cross-functional vision to manage the different levers for generating audience, ensuring product sales and developing company awareness. • Moreover, excellent marketing expertise is absolutely essential with specific digital requirements. This includes web design, audience tracking, e-CRM, organic search engine optimization, paid search, and monetization models. • Although the primary purpose of the online marketing director is not to be an expert on all levers, they must technically master the subjects to better manage these different teams. Under these conditions, the online marketing director plans advertising campaigns, ensures reporting monitoring, measures return on investment, and more globally manages the online marketing budget. • From a relational standpoint, the online marketing director interacts with various stakeholders such as marketing teams, technical teams, and sales teams.

What is the ideal profile for a Online Marketing Director / Chief Marketing Officer (CMO)

• Excellent ability to manage teams and motivate staff. • Demonstrate responsiveness and creativity to act quickly when new trends are discovered. • Be proactive in making suggestions to evolve the online marketing strategy in the right direction. • Have excellent synthesis and analysis capabilities when dealing with various stakeholders. • Have excellent adaptability and demonstrate good verbal communication skills to convince different stakeholders. • Have a strong interest in technology, particularly regarding technological innovations. • Be naturally curious to ensure constant monitoring of the latest digital trends.
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Contracts

Contractor Permanent

Location
1

City of Edinburgh, Scotland, United Kingdom

Remote type

Hybrid Remote On-site

Rate minimum.

£150 £1300 and more

Salary minimum

£20k £250k

Experience

< 2 years experience 2 to 5 years experience 5 to 10 years experience > 10 years experience

Date posted

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