Job Vacancy Content Lead

Who we are 🩵

We're the people behind global loyalty currency, Avios, and home to three ambitious, growing businesses; and . Each business has its own goals and strategy, but collectively we create brilliant experiences for our global customers.   

We're on a truly exciting journey of growth and transformation - we're going places! This is where you come in.   

The opportunity ✨

We know that creating engaging and effective content in our channels and through our proprietary products is a key part of building a great customer experience and ultimately driving business value. As we expand our owned channels, we're looking for someone to set and execute on a strategy for using content to drive search-engine and app-store optimisation, product conversion and long-term customer engagement, in line with our ambition to build the world's best loyalty website and App.

You'll resource, develop and lead a small Content team to ensure we have the right skillsets and focus on copywriting, UX writing, SEO, ASO and content management.

What you'll get up to 🌠

• You will lead a team to plan, generate and publish content and copy across all channels in line with company content calendars, product priorities, marketing plans and your wider content strategy

• You will work with Marketing to ensure we're using a consistent tone of voice and messaging across our digital customer touchpoints 

• You will prioritise content work to ensure resource capacity is focussed on the highest value output, communicating with stakeholders to ensure transparency

• You will work with relevant Data teams to ensure we have the right reporting in place to measure the impact of content in line with it's intended goal

• You'll work with Product and Data teams to build out a personalised content strategy over time, iterating and learning as we go

• You'll be accountable for our content tooling, set-up and related processes, including CMS and DAM

• You'll own the content lifecycle- ensuring content is up-to-date and ready for use across multiple touchpoints

What we need from you �'�

• With a smaller creative team, this is a multi-faceted content role and we are looking for someone who is eager for a broad role where they can take ownership and have a real impact

• We recognise that with the breadth of the role, you may not have experience across every aspect. Experience in some or all of the following is beneficial: content management, copywriting, UX writing, SEO, ASO.

• Experience leading and line managing content teams

• Experience of delivering content to multiple digital channels

• You'll have a strong knowledge of content tooling and it's effective use - we use Contentful as our CMS and Bynder as our DAM

• Experience working within an agile product organisation

• You'll be passionate about your area of expertise, keeping abreast of current/ future trends and best practice in digital and content design

• You'll be open and collaborative, with the ability to work with and positively influence stakeholders

• Strong focus on equity, diversity and inclusion to drive the highest performing teams

• Experience within travel is a plus, but not essential

We might not be right for you if:  

• You only want to focus on your to-do list; we're a small, high-performing team, we help each other to succeed.

• You value perfection over fast iteration and progress; IAG Loyalty moves fast, we learn and iterate as we go; our environment isn't right for everyone.

• You're looking to create but not build; this is an end-to-end role, you need to be comfortable owning your space, from ideation through to delivery and review.  

If you think you have what it takes but don't meet every single point above, please do still apply. We'd love to chat and see if you could be a great fit. 

And in return? You'll get access to a whole host of travel, Avios, healthcare benefits and more.  

Equity, Diversity and Inclusion at IAG Loyalty

Our vision, 'to create the world's most rewarding experiences,' applies not only to our customers but for our colleagues too. It's about taking belonging seriously, actively fostering a culture where everyone feels welcomed and valued by embracing diverse identities, personal histories, and perspectives.

This commitment makes IAG Loyalty a rewarding place to work and enhances our ability to solve complex problems, drive innovation, and better serve our customers and communities.

Please let us know if we can make any reasonable adjustments to support your interview process with us.