Job Vacancy Senior Data Analyst - Marketing

Who we are

We're the people behind global loyalty currency, Avios, and home to three ambitious, growing businesses; Loyalty, Holidays and Retail. Each business has its own goals, strategy and team, but collectively we share a purpose to create the world's most rewarding experiences for our customers through loyalty programmes, new products and holidays.   

We're on a truly exciting journey of growth and transformation - we're going places! It means we have a fantastic story to tell our people and the rest of the world. This is where you come in.? 

The opportunity

You'll be collaborating with our Marketing colleagues to deliver insightful analytics to help optimise marketing strategies, campaigns and customer engagement initiatives. Primarily this will include analysing the impact of CRM campaigns via email and push, as well as other channels, using data to ‘tell a story' to the marketing team - what was the value generated? What worked / didn't work?, adding your recommendations to help with improving the effectiveness of future marketing campaigns. Covering a global customer base, you could be working with data from partners like American Express and Nectar, through to all our group airline brands.

You'll share your actionable insights through great storytelling and visualisation. You'll play an important part in driving the right decisions to support optimisations across our marketing initiatives. 

You'll have a wealth of data to work with, and you'll influence the future of how we approach data, working with our Data Product Owners and Tech Leads as we migrate into our modern data stack in Snowflake and build new datasets and capabilities. 

Not only will you play a key role within your team, but you'll also contribute to the wider Analytics community.

What you'll get up to

• Performing analysis on commercial and customer data through coding and applying data analysis techniques to uncover opportunities to enhance our partnerships. 

• Developing reporting, data, and analytical products. 

• Taking on various types of work to support stakeholder needs. 

• Turning business requirements into data solutions that are high-quality through solid collaboration with colleagues in the team and across multiple domains.  

• Communicating effectively - being able to articulate actionable insights in a simple and effective manner to the wider commercial & marketing teams. 

• Sharing learnings across the Data department. 

What we need from you 

• Experience taking a problem from ideation through to solution that's supports business outcomes. 

• Hands on with writing SQL queries for data analysis and reporting. 

• Experience of CRM platforms - ideally Salesforce, but other CRMs will also work for us

• Experience of analysing large datasets. 

• You can demonstrate how you tell stories with data, with the ability to create visualisation to bring it to life using Tableau or an equivalent visualisation tool

• You're someone who is keen to solve problems and who focuses on progress to get things into our colleagues' hands sooner. 

• You're used to working with agility in mind, in an environment where you break work down and focus on delivering iteratively.  

We might not be right for you if:  

•  You value perfection over fast iteration and progress; IAG Loyalty moves fast, we learn and iterate as we go; our environment isn't right for everyone. 

If you think you have what it takes but don't meet every single point above, please do still apply. We'd love to chat and see if you could be a great fit. 

 What you'll get in return

A few to spark your interest below, and you'll find even more on our  

• A place to grow your career: We're home to three businesses under one roof and part of one of the world's leading airline groups (International Airlines Group), so the opportunities here, if you go after them, are endless. Our newly launched learning programme, ‘Develop You', will also give you the skills and capability to take your career to new heights. 

• A place to belong: Our socials are a firm fave in the calendar, and our colleague-led networks and Equity, Diversity and Inclusion agenda will give you the platforms to make new connections, share your passions and your voice. 

• A place to make your mark: Our focus on agility and continuous improvement is a mindset and way of working. We put the customer at the heart of our decisions and move fast so you can deliver the most value possible. 

• A place to do things that matter: We're passionate about the part we play in our customers lives; helping them make memories that last a lifetime, as well as the work we do to give back to our local communities. Our thriving charity network, combined with work that impacts millions, means we're a place you can do your part.  

Perks that take you places: 

• One non-contractual Annual Bookable Travel Concession for you, your partner and dependants after 12 months service and unlimited standby and premium standby fares for you and your nominees on the full British Airways network and numerous other partner airlines from day one 

• 20 days working from abroad in Europe per annum.?  

• Annual Bonus (dependant on company and individual performance) 

• Company pension of 9% (6% contribution from IAGL, 3% employee contribution)?  

• 25 days annual leave, + 2 days charity leave and a day off on your birthday  

• New joiner, birthday and recognition Avios 

Equity, Diversity and Inclusion at IAG Loyalty

Our vision, 'to create the world's most rewarding experiences,' applies not only to our customers but for our colleagues too. It's about taking belonging seriously, actively fostering a culture where everyone feels welcomed and valued by embracing diverse identities, personal histories, and perspectives.

This commitment makes IAG Loyalty a rewarding place to work and enhances our ability to solve complex problems, drive innovation, and better serve our customers and communities.

Please let us know if we can make any reasonable adjustments to support your interview process with us.